Communications guide for state departments of transportation.

This guide is intended to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOT's performance and its accomplishments, improve employee engagement with a fir...

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Corporate Authors: American Association of State Highway and Transportation Officials.
Language: English
Published: Washington, D.C. : American Association of State Highway and Transportation Officials, 2017.
Subjects:
Notes: Publication code: CGDOT-1
Online Info: Publication detail
Format: Printed Book Book URL Related Nonfiction
Summary: This guide is intended to help DOT communications divisions to: develop a strategic framework and strategy for internal and external communications, utilize social media to engage customers, tell the story of your DOT's performance and its accomplishments, improve employee engagement with a first-rate internal communications program, achieve consistent messaging, develop or refresh the DOT "brand," and better communicate the DOT mission to the public and stakeholders.
Item Description: Publication code: CGDOT-1
Physical Description: 49 pages : color illustrations ; 28 cm
ISBN: 9781560516781
156051678X